Hi there, my name is Chloe Looker & you’re looking at my graphic design portfolio. Thanks for stopping by!
Check Your Shelf is a literary trivia game coming out this Fall. As a designer at MacFadden & Thorpe, I designed the packaging for the game as well as the back sides of the cards.
This project encouraged me to flex my illustration muscle and I created original drawings. Each element on the bookshelf is representative of a category in the game. The design aims to be eye-catching enough to stop you in the book store while immediately recognizing the subject matter of the game.
Typefaces used Brandon Grotesque and Meursault Variable.
This project encouraged me to flex my illustration muscle and I created original drawings. Each element on the bookshelf is representative of a category in the game. The design aims to be eye-catching enough to stop you in the book store while immediately recognizing the subject matter of the game.
Typefaces used Brandon Grotesque and Meursault Variable.
As a designer at MacFadden and Thorpe, we worked with Plaid to create a variety of resources and assets for whitepapers, marketing materials, ad campaigns and more. Here is a selection of a few Plaid projects I designed including animated ads and a large-scale infographic.
As a long-time client of MacFadden & Thorpe, I’ve gotten the opportunity to work on a few projects for Airbnb.
I designed a series of signs for their office re-opening. Additionally, I created social media banners for their Host Group meet-ups. For these graphics, I also created a Figma template so they can create new graphics for groups as the need arises.
I designed a series of signs for their office re-opening. Additionally, I created social media banners for their Host Group meet-ups. For these graphics, I also created a Figma template so they can create new graphics for groups as the need arises.
Staircase Gallery in San Francisco, CA reached out to GRL GRP to design a book for an exhibition of Léonie Guyer’s work entitled, ‘conclave.’ According to Staircase, “Léonie Guyer makes paintings, drawings, site-based work, and books. Her work is characterized by idiosyncratic shapes that are situated in a variety of spaces.”
The layout of the book, as wel as the typesetting, aim to reflect Guyer’s use of space in her work. The size (5.375 x 10.625 in.) and orientation of the book is a knod to the gallery’s physical space of a single staircase. It is bound with paper fastener brads and was printed and bound by Coast Litho in Oakland, CA.
Typefaces used Mrs. Eaves. Photos by Jenna Garrett.
The layout of the book, as wel as the typesetting, aim to reflect Guyer’s use of space in her work. The size (5.375 x 10.625 in.) and orientation of the book is a knod to the gallery’s physical space of a single staircase. It is bound with paper fastener brads and was printed and bound by Coast Litho in Oakland, CA.
Typefaces used Mrs. Eaves. Photos by Jenna Garrett.
One of my all-time favorite San Francisco shops, Perish Trust, asked me to redesign their logo. Together, we started by exploring new typefaces. After selecting the logo type, I started experimenting with indigo ink from Case for Making (which you can find at the shop). The inclusion of a hand-made mark connects to the shop’s history and ethos, selling vintage and contemporary, hand crafted items from local and not-so-local artists and makers.
I also consulted on their new website design, provding feedback throughout the process. Specifically, I selected the typefaces and accent color for the site. Check it out here.
Typefaces used Combine by Julie Patard, Bookmania by Mark Simonson, and HK Grotesk by Hanken Design Co.
I also consulted on their new website design, provding feedback throughout the process. Specifically, I selected the typefaces and accent color for the site. Check it out here.
Typefaces used Combine by Julie Patard, Bookmania by Mark Simonson, and HK Grotesk by Hanken Design Co.