Hi there, my name is Chloe Looker & you’re looking at my graphic design portfolio. Thanks for stopping by! 

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Perish Trust Logo Redesign

Branding / Logo / Web Design
Fall 2022

One of my all-time favorite San Francisco shops, Perish Trust, asked me to redesign their logo. Together, we started by exploring new typefaces. After selecting the logo type, I started experimenting with indigo ink from Case for Making (which you can find at the shop). The inclusion of a hand-made mark connects to the shop’s history and ethos, selling vintage and contemporary, hand crafted items from local and not-so-local artists and makers.

I also consulted on their new website design, provding feedback throughout the process. Specifically, I selected the typefaces and accent color for the site. Check it out here

Typefaces used Combine by Julie Patard, Bookmania by Mark Simonson, and HK Grotesk by Hanken Design Co.

Honey Honey Branding

Brand Identity / Logo / Illustration
Fall 2022

Honey Honey, a small business out of Berkeley, CA entrusted me with creating the core branding system for their new venture. It was such a delight to collaborate with founder and artist Jessica Niello-White. After trading inspiration and fleshing out the desired feel for the brand, I created a logo system, chose typefaces, main colors, as well as created graphic elements which can be used in different ways.

You can see all of these elements in these selections from the brand guide I created. I’ve also included some images from sketches throught the design process. 

Typefaces used Carta Nueva by My-Lan Thuong and Sharp Type, Ogg by Sharp Type, and Helvetica Neue by Linotype Design Studio and Max Meidinger

ICA Fund Core Values Series

Social media graphics
Spring 2022

I created a series of graphics for ICA Fund to showcase their core values through a social media campaign. Using ICA’s brand guide, I developed a series of six fresh and colorful graphics for each value, plus a title post. The aim of the campaign was to create something more playful while staying within ICA’s established brand.

Through the development of the series, I also created a template to be used for future campaigns showcasing the entrepreneurs they support. 

I then extrapolated a series of plug and play design assets (the various cut out shapes) which ICA can use for future social media design needs.

Typefaces used Rational 

GRL GRP Website & Branding

Brand Identity / Web Design
Fall 2021

GRL GRP is a womxn run and feminist inspired design collective based in the Bay Area of California. Along with Ashlyn Jackson, I crafted GRL GRP’s brand identity and Rebecca Gardea and I designed and created our website

So what is GRL GRP? It’s the collective design practice of Ashlyn Jackson, Abigayle Cosinuke, Rebecca Gardea, Meg Quarton, Sarah Chieko Bonnickson, and myself. Together, we encourage and inspire one another to make new work while gaining recognition for our work by sharing a platform. We strive to carve out space in the design worls for ourselves and have fun doing it!

Typefaces used Narly by Zuzana Licko, Azul by Mariela Monsalve, and Authentic Sans by Christina Janus and Desmond Wong.

CCA Design Lecture Series 

Identity System 
Spring 2022

California College of the Arts trusted GRL GRP to design the identity for their Spring 2022 Lecture Series. The series featured CCA alumni as part of every event, inspiring GRL GRP to lean into CCA’s heritage as a school for arts and CRAFTS. We focused on the relationship between craft and womens’ work, which led us to explore textiles, pattern making, and weaving. By blending digital and physical mediums, GRL GRP was able to create something new, yet familiar. 

We started by taking images of household textiles and digitally altering them to create base patterns to work with. After two years of  gathering digitally due to COVID, we wanted to create this identity off of the computer using physical making methods. We each made two posters (I made the main poster for the series and the one for the “Extimacy” lecture). I also helped construct the large woven posters with the help of two other GRL GRP members. 

After arriving at this imagery and text treament, we applied them across promotional materials, both digital and physical including social media posts, Zoom backgrounds, and slide decks.

Want to learn more about GRL GRP? Visit our website!

Typefaces used Authentic Sans by Christina Janus and Desmond Wong