Project TitleCCA VCS Symposium
SkilIdentity System, Social Media Graphics, Event Graphics, Publication DesignCollaboratorsM&T (Studio)RoleLead DesignerResponding to themes of transition and transformation, these graphics come from an image of a butterfly wing. A classic symbol of transformation, the wing is abstracted in order to not be too on-the-nose. The graphics soak though the type, connoting ideas of change and transformation. The colors are meant to evoke spring and were originally inspired by tulip petals.
After landing on the graphic direction through the poster design, I applied the identity across printed and digital assets. (A printed and digital program, stickers and refrigerator magnets, along with social media and digital invitation assets.)