Chloe is a visual / brand / graphic designer passionate about how design can connect people in unique ways. Thanks for stopping by! Project TitleICA Fund Core Graphics Campaign
SkillsSocial Media Campaign GraphicsCollaboratorsFreelanceRoleLead DesignerThese fresh, colorful graphics represent ICA Fund’s core values. The local business accelerator asked me to create a set of graphics for a new Instagram campaign. They were aiming to broaden their audience with a more playful and approachable style while sticking within ICA’s brand guidelines. I created the graphics by cutting out shapes from colorful paper and incorporating their color palette, type, and other elements from their visual language.
Through the development of the series, I also created a template for future campaigns showcasing the entrepreneurs they support.
I then extrapolated a series of plug and play design assets (the various cut out shapes) which ICA can use for future social media design needs.