According to MT, “ This is paired with a wordmark where the “N” tapers in a wave-like curve. Retaining their signature color Nateal, akin to John Deere’s green or Caterpillar’s yellow, we expanded their palette and modernized their typography.”
I (specifically) created the symbol for the logo, worked to expand Natel’s color palette, created graphic language elements taken from the new logo, and explored typography. I then worked to apply this new system to a variety of assets across platforms.