CCA Design Lecture Series 

Identity System 

Spring 2022

GRL GRP


GRL GRP designed the identity for California College of the Arts’ Spring 2022 Lecture Series. The series featured CCA alumni in every event, inspiring GRL GRP to lean into CCA’s heritage as a school for arts and CRAFTS. We focused on the relationship between craft and womens’ work, leading us to explore textiles, pattern making, and weaving. By blending digital and physical mediums, GRL GRP was able to create something new, yet familiar. 

We started by taking images of household textiles and digitally altering them to create base patterns to work with. After two years of  gathering digitally due to COVID, we wanted to create this identity using physical making methods. 

After arriving at this imagery and text treament, we applied them across promotional materials, both digital and physical including social media posts, Zoom backgrounds, and slide decks.

Want to learn more about GRL GRP? Visit our website!

Typefaces used: Authentic Sans by Christina Janus and Desmond Wong