Hi there, my name is Chloe Looker and I’m passionate about how design can connect people in unique ways. I’m based in San Francisco and currently working with MacFadden and Thorpe. Additionally, I’m the 2024 Design Fellow at the Headlands Center for the Arts with GRL GRP. Thanks for stopping by!
CCA Design Lecture Series
Identity System
Spring 2022
GRL GRP
California College of the Arts’ Spring 2022 Lecture Series featured alumni in every event, inspiring GRL GRP to lean into CCA’s heritage as a school for arts and CRAFTS. We focused on the relationship between craft and womens’ work, leading us to explore textiles, pattern making, and weaving. By blending digital and physical mediums, GRL GRP was able to create something new, yet familiar.
We started by taking images of household textiles and digitally altering them to create base patterns to work with. After two years of gathering digitally due to COVID, we wanted to create this identity using physical making methods.
After arriving at this imagery and text treament, we applied them across materials, both digital and physical including social media posts, Zoom backgrounds, slide decks, and printed posters.
Want to learn more about GRL GRP? Visit our website!
Typefaces used: Authentic Sans by Christina Janus and Desmond Wong
We started by taking images of household textiles and digitally altering them to create base patterns to work with. After two years of gathering digitally due to COVID, we wanted to create this identity using physical making methods.
After arriving at this imagery and text treament, we applied them across materials, both digital and physical including social media posts, Zoom backgrounds, slide decks, and printed posters.
Want to learn more about GRL GRP? Visit our website!
Typefaces used: Authentic Sans by Christina Janus and Desmond Wong