Hi there, my name is Chloe Looker and I’m passionate about how design can connect people in unique ways. I’m based in San Francisco and currently working with MacFadden and Thorpe. Additionally, I’m the 2024 Design Fellow at the Headlands Center for the Arts with GRL GRP. Thanks for stopping by! 

KADIST A Woman You Thought You Knew Exhibition Identity

Exhibition Identity

Spring 2024


KADIST, San Francisco reached out to GRL GRP to create an exhibition identity for their show, A Woman You Thought You Knew. Using themes of world-building and recontextualizing history from outside of the patriarchal lense, we begain to explore symbology as a method. After getting aquainted with their work, we created a unique mark for each artist. Each glyph is made from re-combing five basic shapes. These basic shapes were inspired by how women’s bodies have historically been categorized.  

We started with the window vinyl design as the anchor of the identity. From there, we applied it to a variety of assets and materials, both digital and print.

According to KADIST, “A Woman You Thought You Knew brings together works from the KADIST collection that explore world-building as a means to resist, transform, and anchor historical junctures into the contemporary. The works examine intersectional narratives of the construction and deconstruction of gender, womanhood, and femininity, with trans perspectives and the racialized subject.”

Typefaces used: Neureal and Authentic Sans