Hi there, my name is Chloe Looker and you’re looking at my graphic design portfolio. I’m based in San Francisco and currently contracting at MacFadden and Thorpe while working as the 2024 Design Fellow at Headlands Center for the Arts with GRL GRP. Thanks for stopping by!
Currently updating to add more projects, excuse the mess ︎
Currently updating to add more projects, excuse the mess ︎
Honey Honey Branding
Brand Identity / Logo / Illustration
Fall 2022
Freelance
Honey Honey, a small business out of Berkeley, CA entrusted me with creating the core branding system for their new venture. It was such a delight to collaborate with founder and artist Jessica Niello-White. After trading inspiration and fleshing out the desired feel for the brand, I created a logo system, chose typefaces, colors, and created graphic elements to be used in different ways.
You can see all of these elements in these selections from the brand guide I created. I’ve also included some images from sketches throught the design process.
Typefaces used: Carta Nueva by My-Lan Thuong & Sharp Type, Ogg by Sharp Type, & Helvetica Neue by Linotype Design Studio & Max Meidinger
You can see all of these elements in these selections from the brand guide I created. I’ve also included some images from sketches throught the design process.
Typefaces used: Carta Nueva by My-Lan Thuong & Sharp Type, Ogg by Sharp Type, & Helvetica Neue by Linotype Design Studio & Max Meidinger