Hi there, my name is Chloe Looker and I’m passionate about how design can connect people in unique ways. I’m based in San Francisco and currently working with MacFadden and Thorpe. Additionally, I’m the 2024 Design Fellow at the Headlands Center for the Arts with GRL GRP. Thanks for stopping by!
Howdy Wine
Brand Identity / Label Design / Hand Lettering / Photography
Spring 2022
GRL GRP
Howdy Wine asked GRL GRP to create a new label for their first ever wine!
Together, we created original rope textured lettering as the star of the design. I crafted the lettering of “Howdy” and Ashlyn Jackson made and applied the custom rope texture. The color of the label comes from the wine during the fermentation process and each application uses one of four unique shapes. We also worked together with Howdy to take product shots.
Want to learn more about GRL GRP? Visit our website!
Typefaces used: Euripides by Tanvi Sharma
Together, we created original rope textured lettering as the star of the design. I crafted the lettering of “Howdy” and Ashlyn Jackson made and applied the custom rope texture. The color of the label comes from the wine during the fermentation process and each application uses one of four unique shapes. We also worked together with Howdy to take product shots.
Want to learn more about GRL GRP? Visit our website!
Typefaces used: Euripides by Tanvi Sharma