Hi there, my name is Chloe Looker and you’re looking at my graphic design portfolio. I’m based in San Francisco and currently contracting at MacFadden and Thorpe while working as the 2024 Design Fellow at Headlands Center for the Arts with GRL GRP. Thanks for stopping by!
Currently updating to add more projects, excuse the mess ︎
Currently updating to add more projects, excuse the mess ︎
Howdy Wine
Brand Identity / Label Design / Hand Lettering / Photography
Spring 2022
GRL GRP
Howdy Wine asked GRL GRP to create a new label for their first ever wine!
Together, we created original rope textured lettering as the star of the design. I crafted the lettering of “Howdy” and Ashlyn Jackson made and applied the custom rope texture. The color of the label comes from the wine during the fermentation process and each application uses one of four unique shapes. We also worked together with Howdy to take product shots.
Want to learn more about GRL GRP? Visit our website!
Typefaces used: Euripides by Tanvi Sharma
Together, we created original rope textured lettering as the star of the design. I crafted the lettering of “Howdy” and Ashlyn Jackson made and applied the custom rope texture. The color of the label comes from the wine during the fermentation process and each application uses one of four unique shapes. We also worked together with Howdy to take product shots.
Want to learn more about GRL GRP? Visit our website!
Typefaces used: Euripides by Tanvi Sharma