Hi there, my name is Chloe Looker and I’m passionate about how design can connect people in unique ways. I’m based in San Francisco and currently working with MacFadden and Thorpe. Additionally, I’m the 2024 Design Fellow at the Headlands Center for the Arts with GRL GRP. Thanks for stopping by! 

ICA Fund Core Values Series

Social Media Graphics

Spring 2022

Freelance


These fresh, colorful graphics represent ICA Fund’s core values. I created them by cuting out shapes from colorful paper and while they are rooted in their brand guidelines, the shapes add a more playful and approachable tone. 

Through the development of the series, I also created a template to be used for future campaigns showcasing the entrepreneurs they support. 

I then extrapolated a series of plug and play design assets (the various cut out shapes) which ICA can use for future social media design needs.

Typefaces used: Rational