ICA Fund Core Values Series

Social media graphics
Summer 2022

I created a series of graphics for ICA Fund to showcase their core values through a social media campaign. Using ICA’s brand guide, I developed a series of six fresh and colorful graphics for each value, plus a title post. The aim of the campaign was to create something more playful while staying within ICA’s established brand.

Through the development of the series, I also created a template to be used for future campaigns showcasing the entrepreneurs they support. 

From both of these, I extrapolated a series of plug and play design assets (the various cut out shapes) ICA can use for future social media design needs.

Typefaces used Rational