Perish Trust Logo Redesign
Branding / Logo / Web Design
Fall 2022
Freelance
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![](https://freight.cargo.site/t/original/i/2fa9be520ed2233afe98fbee15f5ee1def27f3365ca298b4077cff28a4401d03/PTLogo-BizCard-MockUp.png)
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![](https://freight.cargo.site/t/original/i/a2c6d68d64641a838d5b023d7d6765b5b39b09ee99a263e5f094e0a617d70d40/PTLogo-Website-Mockup.png)
![](https://freight.cargo.site/t/original/i/d384352ced414a35454bfbfe5600a620e2dc9a6b1a29bfe0d7356a0b911bbadc/PT-Logo-process-v2-01-min.png)
![](https://freight.cargo.site/t/original/i/eea023f8ef61e585bfc4d3253657b3c1b1e1a8a94d21400ec7ef9dcd2fbc3ba1/PT-Logo-process-v2-03.png)
![](https://freight.cargo.site/t/original/i/0f74389c3901a79ee670cee3e879ef4eecb56ec450ee45d3973b814c8e693927/PT-Logo-process-v2-04.png)
![](https://freight.cargo.site/t/original/i/bba0e4467b82e712f018aaebc61d397787a0e74ada96829e30a9ca762c4e4cbd/PT-Logo-process-v2-02.png)
One of my all-time favorite San Francisco shops, Perish Trust, asked me to redesign their logo. Together, we started by exploring typography. After selecting the logo type and layout, I started experimenting with Case for Making‘s indigo ink (which you can find at the shop). The inclusion of a hand-made mark connects to the shop’s history and ethos, selling vintage and contemporary, hand crafted items from local and not-so-local artists and makers.
I also consulted on their new website design, provding feedback throughout the process. Specifically, I selected the typefaces and accent color for the site. Check it out here.
Typefaces used: Combine by Julie Patard, Bookmania by Mark Simonson, and HK Grotesk by Hanken Design Co.
I also consulted on their new website design, provding feedback throughout the process. Specifically, I selected the typefaces and accent color for the site. Check it out here.
Typefaces used: Combine by Julie Patard, Bookmania by Mark Simonson, and HK Grotesk by Hanken Design Co.