Hi there, my name is Chloe Looker and you’re looking at my graphic design portfolio. I’m based in San Francisco and currently contracting at MacFadden and Thorpe while working as the 2024 Design Fellow at Headlands Center for the Arts with GRL GRP. Thanks for stopping by!
Currently updating to add more projects, excuse the mess ︎
Currently updating to add more projects, excuse the mess ︎
Perish Trust Logo Redesign
Branding / Logo / Web Design
Fall 2022
Freelance
One of my all-time favorite San Francisco shops, Perish Trust, asked me to redesign their logo. Together, we started by exploring type. After selecting the logo type and layout, I started experimenting with Case for Making‘s indigo ink (which you can find at the shop). The inclusion of a hand-made mark connects to the shop’s history and ethos, selling vintage and contemporary, hand crafted items from local and not-so-local artists and makers.
I also consulted on their new website design, provding feedback throughout the process. Specifically, I selected the typefaces and accent color for the site. Check it out here.
Typefaces used: Combine by Julie Patard, Bookmania by Mark Simonson, and HK Grotesk by Hanken Design Co.
I also consulted on their new website design, provding feedback throughout the process. Specifically, I selected the typefaces and accent color for the site. Check it out here.
Typefaces used: Combine by Julie Patard, Bookmania by Mark Simonson, and HK Grotesk by Hanken Design Co.