Hi there, my name is Chloe Looker and I’m passionate about how design can connect people in unique ways. I’m based in San Francisco and currently working with MacFadden and Thorpe. Additionally, I’m the 2024 Design Fellow at the Headlands Center for the Arts with GRL GRP. Thanks for stopping by! 

Perish Trust Logo Redesign

Branding / Logo / Web Design

Fall 2022


One of my all-time favorite San Francisco shops, Perish Trust, asked me to redesign their logo. Together, we started by exploring typography. After selecting the logo type and layout, I started experimenting with Case for Making‘s indigo ink (which you can find at the shop). The inclusion of a hand-made mark connects to the shop’s history and ethos, selling vintage and contemporary, hand crafted items from local and not-so-local artists and makers.

I also consulted on their new website design, provding feedback throughout the process. Specifically, I selected the typefaces and accent color for the site. Check it out here

Typefaces used: Combine by Julie Patard, Bookmania by Mark Simonson, and HK Grotesk by Hanken Design Co.