Perish Trust Logo Redesign

Branding / Logo / Web Design
Fall 2022

One of my all-time favorite San Francisco shops, Perish Trust, asked me to redesign their logo. Together, we started by exploring new typefaces. After selecting the logo type, I started experimenting with indigo ink from Case for Making (which you can find at the shop). The inclusion of a hand-made mark connects to the shop’s history and ethos, selling vintage and contemporary, hand crafted items from local and not-so-local artists and makers.

I also consulted on their new website design, provding feedback throughout the process. Specifically, I selected the typefaces and accent color for the site. Check it out here

Typefaces used Combine by Julie Patard, Bookmania by Mark Simonson, and HK Grotesk by Hanken Design Co.